The world changes with regularity. Most organizations are structured to work best in their original environment. But environments change. Embrace uncertainty. Get ahead of the curve. Customers change, competitors change, technology changes, markets change, threats change, opportunities change. Most organizations will make minor adjustments to deal with these changes. This will work up to a point, but as the environment continues to change, at some point the fundamental structure of the organization must be re-engineered. What the organization is best designed to do, no longer needs to be done, and what needs to be done is no longer what it is best designed to do. More often than not, organizations fail to reformulate themselves, at fundamental levels, in response to fundamental changes in their environments. When this happens, such organizations relegate themselves to oblivion regardless of how strong and powerful they believe themselves to be. If your environment is changing, you must change with it. If you don’t, you perish.